Academic Articles on Social Media

This post is not just to spread the word about a few academic articles, but to prompt others to discover and read the new research on social media that is emerging.

1. Using Social Media for Branding in Publishing from the Online Journal of Communications and Media Technologies. T

This article attempted to answer questions of whether social media marketing really does affect how well a product does at market. Secondly, how much does social media affect product purchase? This is a really relevant topic that needs to be researched so I was pleased to see that people are already working on it. I mean, we all say confidently that social media plays a huge part in marketing today, but what facts do we have to back it up?

2. What’s Your Social Media Strategy? from Black Enterprise

This 2010 article is a great place to start for businesses in the wake of discovering their social media strategy, personality, and activity. They make a lot of great suggestions for using various sites like Facebook, LinkedIn, Blogger, etc. and have a lot to say about the importance of having a defined strategy. Being that I am starting a new social media marketing job in the next couple of weeks, it was really interesting to me to see what suggestions other people are making.

 

Okay, that’s two! Now you know they’re out there. Keep researching!!!

Racing for President

I don’t think there is a more accurate term to describe what candidates are using social media for in any election, but especially with the Presidential Election of 2012 .

Social Media=Running a Marathon

AND we’re on the home stretch, folks.

The candidates are down to:

Obama, Paul, Gingrich, Romney, Johnson and Roemer

Picking a Candidate who is leading in social media coverage is difficult to do without a bias because I obviously take my own opinions into consideration when judging their social media actions. Out of the gate I would have said Obama was doing the best job,  hands down. I mean…”hanging out” on Google+ for a Q and A is COOL! However, at this point in the election, I think everyone has amped their game up. As hard as it is for a competitive person like myself to call a tie, I’m pretty sure I’m going to call this a tie. There are things that everyone is doing right and something every candidate is doing better than the others. Overall, I think we’ll just have to wait and see where these next couple of months take us!

Group Project: Social Media Training

A while back, my group in class was instructed to plan the things we would cover in a one day training seminar over Social Media.

Check it out at my classmate Porsche’s blog!

(click here)